Offering Retail Franchise in India
Launched in India in 1990, Van Heusen is an initiative of Madura Fashion & Lifestyle, a division of the Aditya Birla Group. A premium lifestyle brand follows the company mandate; fashion for the corporate world.
For the Van Heusen customer, style and elegance are not just fads, but a philosophy. And therefore, keeping their tastes in mind they target only the 25-45-year-old businessman because of the reason that more than half of India’s population is under 25.
Van Heusen also addressed the needs of a younger consumer and a changing lifestyle by introducing V dot that opened up the specialized clubwear category, V dot offered a range of clothing that was edgy, fashionable, youthful, It added a bold sophistication to the brand’s design philosophy.
The company’s ‘Everyday Couture’ for women recognizes the woman as dynamic, well-educated, ambitious and intelligent. The line captures many facets and offers a classy, fashionable wardrobe that is truly unique.
Van Heusen’s sport-inspired casual wear features fine elements that elegantly round off the look. Van Heusen Sport adds a dash of fashionable modernity to the iconic 60s Ivy League look. The line is made up of fine-knits, laundered chinos, soft shirts, and easy-to-wear semi-lined jackets designed to give a drape quite unlike anything.
Van Heusen is one of the best retail franchise in India the brand makes available a 24/7 self-expression range of garments to their target audience which caters erudite, sophisticated, multi-faceted successful professional,