The fight for becoming The Indian “Dollar Store” is at its peak. With a lot of global players entering into Indian retail market, the war for authenticity is only going to intensify more. Here is a list of some major players establishing their brand presence :
MINISO, a Japan-based designer brand, was co-founded by Japanese designer Mr. Miyake Junya and a young Chinese entrepreneur Mr. Ye Guofu in Tokyo, Japan, with the former serving as chief designer. MINISO is the promoter of global “intelligent consumer products”. MINISO was run by MINISO Industries Co., Ltd. in 2013 and entered the Chinese market in September of the same year to comprehensively come into the market of intelligent consumer products in China. It opened its doors in India in August 2017. Established in Japan in 2013, MINISO, actively explores the international market and has opened over 2600 stores till now. At present, MINISO has reached strategic cooperation agreements with more than 60 countries and regions including Indonesia, South Korea, Hong Kong, the Philippines, Thailand, Vietnam, Mexico, Singapore, Malaysia, Turkey, Canada, Australia, Brazil, Pakistan, Taiwan, India, South Africa, The United States, Russia, with an average monthly growth rate of 80-100 stores.
Visit : www.minisoindia.com
Established in 2015, XIMIVOGUE is a Korea-based designer brand that operates as franchised retail stores for fast fashion products. Run by the Zhejiang Xi Bin Import and Export Co. Ltd., the XIMIVOGUE head office is located at Guangzhou International Finance Center in China. The brand has earned admiration and respect from its customers all across the world – who are primarily aged between 12-40 years. XIMIVOGUE products are updated regularly, and are priced competitively. Most products fall within the range of USD1.5 to USD10, which has contributed to the brand’s immense growth across 64 regions including Australia, Canada, India, Russia, Singapore, Spain, the UAE and many more. Currently, the brand expands by 80-100 stores each month across the globe.
Visit : www.ximivogueretail.com
MUJI, originally founded in Japan in 1980, offers a wide variety of good quality products including household goods, apparel and food. Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.” Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. There are more than 700 MUJI stores around the world, carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
Visit : www.muji.com
MUMUSO is a brand focusing on selling products with fashionable and trendy design. Inspired by Korean fashion trends of combining traditional culture with modern society, the brand founder registered MUMUSO brand and its trademark in Korea in 2014, and is committed to selling products with reliable quality and affordable price as well as bringing the idea of “easy life” to people, spreading the tenacious, ever-lasting spirit of hibiscus to every corner of the world.
Visit : www.mumuso.com
Distinguished by its aesthetic values and unconventional designs, Beccos promises to bring the most delightful products at pocket-friendly prices. With a team consisting of revolutionary designers, Beccos focuses on a wide array of products from Creative homeware, Digital accessories, Boutique & bags, Stationery & gifts, Toys, Seasonal products, Household items, Lifestyle products, Fitness and outdoor products and Babycare, which have been carefully crafted through an integration of R&D with innovative designs.
Visit : www.beccos.com
Notably, majority of the brands on this concept have their product sourcing mainly from China, South Korea & Thailand for cosmetics, Bangladesh, Singapore and Japan. Except a few, most of them have opted the route of franchising with lucrative investment models along with opening company-owned stores for expanding their footprints in Indian retail market. It will be a tough fight amongst the players to build brand loyalty in Indian retail where a common customer is always looking for an affordable and discounted quality product.